for Promomed

Update: 12.05.2025

Last week: 17 week 2025 (21.04.2025 - 27.04.2025)

Last full month: March 2025


BRAND PORTFOLIO PERFORMANCE

One-pager

Time period Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO
WoW 9 382 -3.8% 12.3% -0.4 21 223 280 -3.2% 9.2% -0.3 -0.3%
MoM 46 007 24.2% 12.8% 0.3 100 268 976 24.8% 9.5% 0.2 21.4%
YTD 156 776 25.5% 12.7% 1.7 339 124 218 21.4% 9.4% 0 8.8%
MAT 453 289 24.2% 12.9% 3 898 788 141 19.1% 9.3% 0.9 -4.7%
BRAINMAX
WoW 2 749 -4.5% 100.0% 0 9 809 085 -3.8% 100.0% 0 -4.5%
MoM 13 379 41.7% 100.0% 0 44 895 831 37.4% 100.0% 0 41.7%
YTD 42 509 131.4% 100.0% 0 147 174 386 125.8% 100.0% 0 131.4%
MAT 106 804 99.3% 100.0% 0 368 702 935 96.6% 100.0% 0 99.3%
GOLDLINE PLUS
WoW 17 084 -3.0% 44.8% -0.9 55 306 376 -2.0% 37.3% -0.1 -1.0%
MoM 78 153 18.6% 47.1% 2.1 253 348 017 18.1% 38.6% 2.2 13.2%
YTD 278 444 -4.2% 45.8% 1.3 901 199 463 -2.6% 37.6% 1.2 -6.9%
MAT 816 995 -6.2% 45.9% 0.3 2 578 331 454 -6.0% 37.6% -1.2 -6.9%
MIGRENIUM
WoW 7 714 -6.3% 0.3% 0 2 728 718 -6.1% 0.4% 0 -0.5%
MoM 38 766 9.1% 0.4% 0 13 669 550 11.3% 0.5% 0 14.3%
YTD 140 440 -34.2% 0.4% -0.2 49 180 260 -21.3% 0.5% -0.2 4.4%
MAT 494 711 -23.5% 0.4% -0.1 168 305 563 14.0% 0.6% 0 0.1%
MODELAX-N
WoW 26 655 0.1% 18.5% -0.2 14 361 652 0.8% 13.6% -0.1 1.0%
MoM 126 044 -9.0% 19.2% -3.2 66 106 826 -7.5% 13.8% -2.1 6.2%
YTD 507 202 -6.8% 20.4% -3.4 264 421 022 17.5% 14.6% -0.4 8.9%
MAT 1 426 702 4.7% 20.5% -0.1 698 608 285 40.4% 14.1% 2 5.1%
REDUXIN
WoW 12 141 0.4% 31.8% 0.4 64 064 917 -3.0% 43.2% -0.5 -1.0%
MoM 52 383 10.2% 31.6% -0.9 285 294 059 7.8% 43.5% -1.5 13.2%
YTD 193 443 -10.6% 31.8% -1.3 1 052 373 174 -10.5% 43.9% -2.3 -6.9%
MAT 572 607 -7.6% 32.2% -0.2 3 039 780 216 -1.7% 44.3% 0.6 -6.9%
REDUXIN FORTE
WoW 3 821 0.7% 10.0% 0.2 17 274 081 0.8% 11.7% 0.3 -1.0%
MoM 15 870 5.2% 9.6% -0.7 72 644 570 7.9% 11.1% -0.4 13.2%
YTD 59 917 5.5% 9.9% 1.2 270 671 985 9.3% 11.3% 1.6 -6.9%
MAT 170 505 1.1% 9.6% 0.8 744 752 482 6.5% 10.9% 1 -6.9%
SALVISAR
WoW 12 351 -0.9% 1.6% 0 6 323 586 -0.3% 1.6% 0 1.1%
MoM 56 676 -12.0% 1.8% -0.4 28 192 241 -8.9% 1.7% -0.3 8.2%
YTD 229 140 29.7% 1.9% 0.5 111 898 058 63.7% 1.8% 0.6 -5.0%
MAT 624 277 27.4% 1.6% 0.4 284 475 351 64.9% 1.5% 0.5 -7.1%

YTD

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 156 776 25.5% 12.7% 1.7 339 124 218 21.4% 9.4% 0 8.8%
BRAINMAX 42 509 131.4% 100.0% 0 147 174 386 125.8% 100.0% 0 131.4%
GOLDLINE PLUS 278 444 -4.2% 45.8% 1.3 901 199 463 -2.6% 37.6% 1.2 -6.9%
MIGRENIUM 140 440 -34.2% 0.4% -0.2 49 180 260 -21.3% 0.5% -0.2 4.4%
MODELAX-N 507 202 -6.8% 20.4% -3.4 264 421 022 17.5% 14.6% -0.4 8.9%
REDUXIN CAPS 193 443 -10.6% 31.8% -1.3 1 052 373 174 -10.5% 43.9% -2.3 -6.9%
REDUXIN FORTE 59 917 5.5% 9.9% 1.2 270 671 985 9.3% 11.3% 1.6 -6.9%
SALVISAR 229 140 29.7% 1.9% 0.5 111 898 058 63.7% 1.8% 0.6 -5.0%

MAT

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 453 289 24.2% 12.9% 3 898 788 141 19.1% 9.3% 0.9 -4.7%
BRAINMAX 106 804 99.3% 100.0% 0 368 702 935 96.6% 100.0% 0 99.3%
GOLDLINE PLUS 816 995 -6.2% 45.9% 0.3 2 578 331 454 -6.0% 37.6% -1.2 -6.9%
MIGRENIUM 494 711 -23.5% 0.4% -0.1 168 305 563 14.0% 0.6% 0 0.1%
MODELAX-N 1 426 702 4.7% 20.5% -0.1 698 608 285 40.4% 14.1% 2 5.1%
REDUXIN CAPS 572 607 -7.6% 32.2% -0.2 3 039 780 216 -1.7% 44.3% 0.6 -6.9%
REDUXIN FORTE 170 505 1.1% 9.6% 0.8 744 752 482 6.5% 10.9% 1 -6.9%
SALVISAR 624 277 27.4% 1.6% 0.4 284 475 351 64.9% 1.5% 0.5 -7.1%

WoW

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 9 382 -3.8% 12.3% -0.4 21 223 280 -3.2% 9.2% -0.3 -0.3%
BRAINMAX 2 749 -4.5% 100.0% 0 9 809 085 -3.8% 100.0% 0 -4.5%
GOLDLINE PLUS 17 084 -3.0% 44.8% -0.9 55 306 376 -2.0% 37.3% -0.1 -1.0%
MIGRENIUM 7 714 -6.3% 0.3% 0 2 728 718 -6.1% 0.4% 0 -0.5%
MODELAX-N 26 655 0.1% 18.5% -0.2 14 361 652 0.8% 13.6% -0.1 1.0%
REDUXIN CAPS 12 141 0.4% 31.8% 0.4 64 064 917 -3.0% 43.2% -0.5 -1.0%
REDUXIN FORTE 3 821 0.7% 10.0% 0.2 17 274 081 0.8% 11.7% 0.3 -1.0%
SALVISAR 12 351 -0.9% 1.6% 0 6 323 586 -0.3% 1.6% 0 1.1%

MoM

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 46 007 24.2% 12.8% 0.3 100 268 976 24.8% 9.5% 0.2 21.4%
BRAINMAX 13 379 41.7% 100.0% 0 44 895 831 37.4% 100.0% 0 41.7%
GOLDLINE PLUS 78 153 18.6% 47.1% 2.1 253 348 017 18.1% 38.6% 2.2 13.2%
MIGRENIUM 38 766 9.1% 0.4% 0 13 669 550 11.3% 0.5% 0 14.3%
MODELAX-N 126 044 -9.0% 19.2% -3.2 66 106 826 -7.5% 13.8% -2.1 6.2%
REDUXIN CAPS 52 383 10.2% 31.6% -0.9 285 294 059 7.8% 43.5% -1.5 13.2%
REDUXIN FORTE 15 870 5.2% 9.6% -0.7 72 644 570 7.9% 11.1% -0.4 13.2%
SALVISAR 56 676 -12.0% 1.8% -0.4 28 192 241 -8.9% 1.7% -0.3 8.2%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand

MODELAX-N


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MODELAX-N"

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

TRPS vs SALES (weekly)

Total Sales

## [1] "MODELAX-N"

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

MS OF COMPETITORS: LAXACTIVE DRUGS CATEGORY

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


AMBENE BIO


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "AMBENE BIO"

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

TRPS vs SALES (weekly)

Total Sales

## [1] "AMBENE BIO"

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

MS OF COMPETITORS: RX-CHONDROPROTECTORS (INJECTIONS)

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


MIGRENIUM


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MIGRENIUM"

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

TRPS vs SALES (weekly)

Total Sales

## [1] "MIGRENIUM"

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


SALVISAR


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SALVISAR"

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "SALVISAR"

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


REDUXIN


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN CAPS"

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN CAPS"

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "REDUXIN CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


REDUXIN FORTE


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN FORTE"

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #5

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN FORTE"

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #30"

SKU #5

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #60"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


GOLDLINE PLUS


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "GOLDLINE PLUS"

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "GOLDLINE PLUS"

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


BRAINMAX


BRAND VALUE & VOLUME DYNAMICS

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "BRAINMAX"

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #20"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #3

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #5

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

SALES (weekly)

Total Sales

## [1] "BRAINMAX"

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #20"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #3

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #5

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда


[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs