Mi.Business.Console

for Promomed

Update: 12.05.2025

Last week: 17 week 2025 (21.04.2025 - 27.04.2025)

Last full month: March 2025

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BRAND PORTFOLIO PERFORMANCE

One-pager

Time period	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO
WoW	9 382	-3.8%	12.3%	-0.4	21 223 280	-3.2%	9.2%	-0.3	-0.3%
MoM	46 007	24.2%	12.8%	0.3	100 268 976	24.8%	9.5%	0.2	21.4%
YTD	156 776	25.5%	12.7%	1.7	339 124 218	21.4%	9.4%	0	8.8%
MAT	453 289	24.2%	12.9%	3	898 788 141	19.1%	9.3%	0.9	-4.7%
BRAINMAX
WoW	2 749	-4.5%	100.0%	0	9 809 085	-3.8%	100.0%	0	-4.5%
MoM	13 379	41.7%	100.0%	0	44 895 831	37.4%	100.0%	0	41.7%
YTD	42 509	131.4%	100.0%	0	147 174 386	125.8%	100.0%	0	131.4%
MAT	106 804	99.3%	100.0%	0	368 702 935	96.6%	100.0%	0	99.3%
GOLDLINE PLUS
WoW	17 084	-3.0%	44.8%	-0.9	55 306 376	-2.0%	37.3%	-0.1	-1.0%
MoM	78 153	18.6%	47.1%	2.1	253 348 017	18.1%	38.6%	2.2	13.2%
YTD	278 444	-4.2%	45.8%	1.3	901 199 463	-2.6%	37.6%	1.2	-6.9%
MAT	816 995	-6.2%	45.9%	0.3	2 578 331 454	-6.0%	37.6%	-1.2	-6.9%
MIGRENIUM
WoW	7 714	-6.3%	0.3%	0	2 728 718	-6.1%	0.4%	0	-0.5%
MoM	38 766	9.1%	0.4%	0	13 669 550	11.3%	0.5%	0	14.3%
YTD	140 440	-34.2%	0.4%	-0.2	49 180 260	-21.3%	0.5%	-0.2	4.4%
MAT	494 711	-23.5%	0.4%	-0.1	168 305 563	14.0%	0.6%	0	0.1%
MODELAX-N
WoW	26 655	0.1%	18.5%	-0.2	14 361 652	0.8%	13.6%	-0.1	1.0%
MoM	126 044	-9.0%	19.2%	-3.2	66 106 826	-7.5%	13.8%	-2.1	6.2%
YTD	507 202	-6.8%	20.4%	-3.4	264 421 022	17.5%	14.6%	-0.4	8.9%
MAT	1 426 702	4.7%	20.5%	-0.1	698 608 285	40.4%	14.1%	2	5.1%
REDUXIN
WoW	12 141	0.4%	31.8%	0.4	64 064 917	-3.0%	43.2%	-0.5	-1.0%
MoM	52 383	10.2%	31.6%	-0.9	285 294 059	7.8%	43.5%	-1.5	13.2%
YTD	193 443	-10.6%	31.8%	-1.3	1 052 373 174	-10.5%	43.9%	-2.3	-6.9%
MAT	572 607	-7.6%	32.2%	-0.2	3 039 780 216	-1.7%	44.3%	0.6	-6.9%
REDUXIN FORTE
WoW	3 821	0.7%	10.0%	0.2	17 274 081	0.8%	11.7%	0.3	-1.0%
MoM	15 870	5.2%	9.6%	-0.7	72 644 570	7.9%	11.1%	-0.4	13.2%
YTD	59 917	5.5%	9.9%	1.2	270 671 985	9.3%	11.3%	1.6	-6.9%
MAT	170 505	1.1%	9.6%	0.8	744 752 482	6.5%	10.9%	1	-6.9%
SALVISAR
WoW	12 351	-0.9%	1.6%	0	6 323 586	-0.3%	1.6%	0	1.1%
MoM	56 676	-12.0%	1.8%	-0.4	28 192 241	-8.9%	1.7%	-0.3	8.2%
YTD	229 140	29.7%	1.9%	0.5	111 898 058	63.7%	1.8%	0.6	-5.0%
MAT	624 277	27.4%	1.6%	0.4	284 475 351	64.9%	1.5%	0.5	-7.1%

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YTD

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	156 776	25.5%	12.7%	1.7	339 124 218	21.4%	9.4%	0	8.8%
BRAINMAX	42 509	131.4%	100.0%	0	147 174 386	125.8%	100.0%	0	131.4%
GOLDLINE PLUS	278 444	-4.2%	45.8%	1.3	901 199 463	-2.6%	37.6%	1.2	-6.9%
MIGRENIUM	140 440	-34.2%	0.4%	-0.2	49 180 260	-21.3%	0.5%	-0.2	4.4%
MODELAX-N	507 202	-6.8%	20.4%	-3.4	264 421 022	17.5%	14.6%	-0.4	8.9%
REDUXIN CAPS	193 443	-10.6%	31.8%	-1.3	1 052 373 174	-10.5%	43.9%	-2.3	-6.9%
REDUXIN FORTE	59 917	5.5%	9.9%	1.2	270 671 985	9.3%	11.3%	1.6	-6.9%
SALVISAR	229 140	29.7%	1.9%	0.5	111 898 058	63.7%	1.8%	0.6	-5.0%

MAT

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	453 289	24.2%	12.9%	3	898 788 141	19.1%	9.3%	0.9	-4.7%
BRAINMAX	106 804	99.3%	100.0%	0	368 702 935	96.6%	100.0%	0	99.3%
GOLDLINE PLUS	816 995	-6.2%	45.9%	0.3	2 578 331 454	-6.0%	37.6%	-1.2	-6.9%
MIGRENIUM	494 711	-23.5%	0.4%	-0.1	168 305 563	14.0%	0.6%	0	0.1%
MODELAX-N	1 426 702	4.7%	20.5%	-0.1	698 608 285	40.4%	14.1%	2	5.1%
REDUXIN CAPS	572 607	-7.6%	32.2%	-0.2	3 039 780 216	-1.7%	44.3%	0.6	-6.9%
REDUXIN FORTE	170 505	1.1%	9.6%	0.8	744 752 482	6.5%	10.9%	1	-6.9%
SALVISAR	624 277	27.4%	1.6%	0.4	284 475 351	64.9%	1.5%	0.5	-7.1%

WoW

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	9 382	-3.8%	12.3%	-0.4	21 223 280	-3.2%	9.2%	-0.3	-0.3%
BRAINMAX	2 749	-4.5%	100.0%	0	9 809 085	-3.8%	100.0%	0	-4.5%
GOLDLINE PLUS	17 084	-3.0%	44.8%	-0.9	55 306 376	-2.0%	37.3%	-0.1	-1.0%
MIGRENIUM	7 714	-6.3%	0.3%	0	2 728 718	-6.1%	0.4%	0	-0.5%
MODELAX-N	26 655	0.1%	18.5%	-0.2	14 361 652	0.8%	13.6%	-0.1	1.0%
REDUXIN CAPS	12 141	0.4%	31.8%	0.4	64 064 917	-3.0%	43.2%	-0.5	-1.0%
REDUXIN FORTE	3 821	0.7%	10.0%	0.2	17 274 081	0.8%	11.7%	0.3	-1.0%
SALVISAR	12 351	-0.9%	1.6%	0	6 323 586	-0.3%	1.6%	0	1.1%

MoM

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	46 007	24.2%	12.8%	0.3	100 268 976	24.8%	9.5%	0.2	21.4%
BRAINMAX	13 379	41.7%	100.0%	0	44 895 831	37.4%	100.0%	0	41.7%
GOLDLINE PLUS	78 153	18.6%	47.1%	2.1	253 348 017	18.1%	38.6%	2.2	13.2%
MIGRENIUM	38 766	9.1%	0.4%	0	13 669 550	11.3%	0.5%	0	14.3%
MODELAX-N	126 044	-9.0%	19.2%	-3.2	66 106 826	-7.5%	13.8%	-2.1	6.2%
REDUXIN CAPS	52 383	10.2%	31.6%	-0.9	285 294 059	7.8%	43.5%	-1.5	13.2%
REDUXIN FORTE	15 870	5.2%	9.6%	-0.7	72 644 570	7.9%	11.1%	-0.4	13.2%
SALVISAR	56 676	-12.0%	1.8%	-0.4	28 192 241	-8.9%	1.7%	-0.3	8.2%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand

MODELAX-N

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VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MODELAX-N"

---

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "MODELAX-N"

---

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

---

MS OF COMPETITORS: LAXACTIVE DRUGS CATEGORY

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

AMBENE BIO

---

VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "AMBENE BIO"

---

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "AMBENE BIO"

---

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

---

MS OF COMPETITORS: RX-CHONDROPROTECTORS (INJECTIONS)

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

MIGRENIUM

---

VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MIGRENIUM"

---

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "MIGRENIUM"

---

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

---

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

SALVISAR

---

VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SALVISAR"

---

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "SALVISAR"

---

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

---

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

REDUXIN

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN CAPS"

---

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

---

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN CAPS"

---

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "REDUXIN CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

---

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

REDUXIN FORTE

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN FORTE"

---

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #5

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

---

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN FORTE"

---

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #30"

SKU #5

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #60"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

---

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

GOLDLINE PLUS

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "GOLDLINE PLUS"

---

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

---

WEEKLY DYNAMICS

Total Sales

## [1] "GOLDLINE PLUS"

---

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

---

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

BRAINMAX

---

BRAND VALUE & VOLUME DYNAMICS

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "BRAINMAX"

---

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #20"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #3

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #5

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

---

SALES (weekly)

Total Sales

## [1] "BRAINMAX"

---

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #20"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #3

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #5

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

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REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда

[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs

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